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Terms & Conditions

When using the service provider's technology to obtain credit for publisher referrals, the following actions, practices and conduct, whether active or passive, direct or indirect, should be followed.

* Interference with referrals. No Web site publisher or software download technology provider may interfere with or seek to improperly influence the referral of an end-user to the Web site of an online advertiser unless the end-user knowingly and explicitly consents to that behavior by taking an affirmative action.

* Notification of Redirection. Publishers must explicitly notify the end-user of any redirection performed by a software download technology to a participating advertiser site. The publisher must also disclose to participating advertisers the URLs and/or keywords which trigger auto notification and/or redirection and receive consent for such activities. The implementation of software application functionality requires that:
          o The notification be easily understood by the average end-user
          o Any settings for automatic notification and/or redirection must be explicitly opt-in
          o Instructions on how to uninstall/deactivate must be provided
          o Such software must not be objectionable to the advertiser

* Non End-User Initiated Events. Publishers may not use methods to generate non end-user initiated impressions, clicks, or transactions. All click events must be initiated by an affirmative end-user action. Consent of software installation and acceptance of an end-user License Agreement that includes a disclosure that the software will perform click events on the end-user's behalf for the benefit of both the end-user and the publisher who owns the software, is considered an affirmative end-user action.

* Altering Another Publisher's Site. Publishers may not utilize a service provider's technology in any manner that alters, changes, substitutes or modifies the content of another publisher's Web site.

* Software Installation and De-Installation. Publishers may not utilize a service provider's technology with other software, whereby the installation and de-installation is not obvious, simple or complete. Licensing and terms of all software downloads and applications of any type must be fully disclosed, clearly presented, and accepted by the end-user. Software that utilizes a service provider's technology must be clearly marked in such a manner that the end-user can identify the publisher's software with an associated behavior that occurs on the end-user's computer, and receive visible notification of such behavior.

* Updating, Patching or Modifying Software. Publishers who promote advertisers using any form of software must provide participating affiliate networks a detailed explanation of all modifications which alter or change the use of service provider technology prior to releasing any new or updated version of the software to the public. End-users/members must be notified prior to and opt-in to updates performed on previous installed and consented to software clients.

* Use of Trademarks, Service Marks, Copyrights, Brand Names, etc. Publishers may not use any advertiser trademarks, service marks, branded terms, URL, etc, in any promotional method, unless the rights-holder has given specific permission for publishers to do so.

* Incenting Users. Publishers that offer any form of reward or incentive for an end-user to do business through that publisher must fully declare the nature of their promotional methods, including, but not limited to:
          o The methods used to attract end-users to join the publisher's 'program'
          o The methods the publisher uses to promote advertisers to end-users
          o Explanations of each method used to drive end-users from the publisher to advertisers

* Use of Tracking Technology. Publishers are given links and tracking codes that are specific to their publisher account(s) within the various affiliate networks. Publishers must abide by affiliate network rules / agreements if modifying those links. Modifications, if allowed, must also be transparent and disclosed to the advertiser.

* E-mail Marketing. Publishers who promote advertisers via e-mail must adhere to all applicable legislation and regulations governing e-mail marketing in the jurisdictions that the publisher targets. E-mails must:
          o Contain accurate sender information and subject lines
          o Include functioning Internet based opt-out mechanism
          o Include publisher's postal address
          o Not be false or misleading

Publishers should promptly remove end-users who opt-out as required by law.

* The Use of Non-Publisher Owned Web Properties/Sites/Pages to Promote Advertisers. Other than paid search, publishers may only promote advertisers on Web pages/sites/properties that they, themselves, own or operate. Publishers may not place affiliate links/tracking code, nor promote Web sites that contain affiliate links/tracking code, in or on third-party: forums, message boards, blog comment areas, classified advertisement services (such as CraigsList.org), etc., unless given permission from the third-party to do so.

* Transparency / Disclosure. Publishers must disclose business models and/or promotional methods utilized to drive traffic to participating advertisers. If applicable, disclosure must include a publisher's participation either as a member or super of sub affiliate networks. In the case of super affiliates, disclosure must include policies and procedures in regards to sub affiliate acceptance and subsequent monitoring to ensure compliance with both the Code of Conduct and the service provider's terms and agreements.

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